And he says he's thankful he didn't have to deal with the influx and ease of sports gambling before he stopped. He calls himself a compulsive gambler in recovery, now celebrating four years of abstinence. Noah Vineberg, 48, says it certainly hasn't been easy for him.

That has addiction experts concerned that newly loosened sports betting laws and the accompanying ads could create challenges for current problem gamblers, and create new problem gamblers from a young age.

These days it's hard to avoid sports betting ads, with Wayne Gretzky and Auston Matthews coming through your TV screen, or billboards and bus ads rushing by you on the commute. And they want way more done to limit advertising and to support treatment. But a recovering gambling addict and a gambling counsellor worry it’s easier than ever to get dangerously hooked. White Coat Black Art 26:30 ENCORE: Sports Betting Addiction Featured VideoNow that single-event sports betting is taking off in Canada, ads and incentives are encouraging people to make a wager.